www.rodney-white.com

The launch of my own art publishing business, was the perfect opportunity to redesign the user experience on my website. So I concepted an innovative experience of my art making - by painting the interface of my site.

Opening Intro

Press

Social Promotion

To promote the new website, I created a social promotion launched on Facebook, Twitter and Instagram called “Name It & Claim It” that invited my followers and fans to name the painting that I painted in the promo video. The winning title would win the original painting and that painting will be called that moving forward.

“Name It & Claim It”

And the winning title was…