“Inner M” 360 Campaign

The Inner M Story

M&M’s invited it’s customers to become and M&M themselves with the belief that everyone has an Inner M inside.

At becomeanmm.com, visitors could create an avatar with themselves as an M&M. These avatars showed up up all over social media, on t-shirts, bags, and other swag.

Celebrities were brought in as part of the fun as well. The campaign was executed through various TV, Print and In-Person events to bring the campaign to life. Throughout the campaign over 3.5 millions avatars were created.

“Inner M” Print

Introducing M&M’s Dark Chocolate

“Inner M” - Dark Chocolate Print

Various M&M Work

M&M’s Sports Illustrated Swimsuit Issue Takeover

M&M’s TV