“Create Now. Create Next”
From London to South Africa to Seoul to Los Angeles. 4 countries. 20 Creators. There is an intersection where influence meets culture. Where music meets style. Where art meets athletics. Where creators meet inspiration.
From :06s up - Not :60s down
Unlike traditional cutdowns, we started first with the challenge of making :06s independent films for each of our 20 global creators. Every one gives a peek into their art and encapsulates their vibe—with enough variety that there’s bound to be someone our Gen Z audience can be inspired by.
The Anthem
Our anthem film weaves together each creator into a chorus of Create Next. Beautifully brought to life by Gregory Ohrel of Doomsday Entertainment, this film features nonstop coolness with crafted transitions from scene to scene.
VP Creative Director - Rodney White
Creative Director - John Conner
Copywriter - Amy Char
Associate Creative Director - Savannah Hicks
Associate Creative Director - Ashley Suarez Wood
In these streets
In addition to all the video and digital assets we created for this campaign, it also includes a fully global OOH buy from London to Los Angeles, Berlin to Cape Town. We covered the streets with our creators on wildposts, billboards, transit shelters, and even bus wraps.
Create Now. Create Next - The Case Study
1.7 billion+ impressions. 2.5 million views. 200+ media stories worldwide. You think it worked?
Corporate Takeover
Campaign excitement temporarily reskins Converse’s Boston corporate office
